MEETS PERFORMANCE
CHALLENGE
Minimalism risks disconnect, and that risks inaction. The challenge was ensuring that minimalism doesn’t dilute conversion opportunities—every design choice must serve both beauty and functionality.
KLUR is a science-backed botanical skincare brand founded on the values of clean, ethical, and inclusive beauty.
Our approach began with stripping away clutter and focusing on essential elements. The strategy lied in guiding the user’s journey subtly through intuitive navigation, strategically placed calls-to-action, and product presentation that never feels pushy but invites engagement.
The result is a calm, intuitive experience that has contributed to a 136% increase in sessions while allowing KLUR to stay focused on product developmen
The product shoots were directed and executed following the brand's understated aesthetic and intentionally having empty space around that allowed for wider use as ads, Instagram posts, banners etc and easy integration of text or any other element.
MEETS PERFORMANCE
CHALLENGE
Minimalism risks disconnect, and that risks inaction. The challenge was ensuring that minimalism doesn’t dilute conversion opportunities—every design choice must serve both beauty and functionality.
KLUR is a science-backed botanical skincare brand founded on the values of clean, ethical, and inclusive beauty.
WEBSITE
Our approach began with stripping away clutter and focusing on essential elements. The strategy lied in guiding the user’s journey subtly through intuitive navigation, strategically placed calls-to-action, and product presentation that never feels pushy but invites engagement.
The result is a calm, intuitive experience that has contributed to a 136% increase in sessions while allowing KLUR to stay focused on product development.
The product shoots were directed and executed following the brand's understated aesthetic and intentionally having empty space around that allowed for wider use as ads, Instagram posts, banners etc and easy integration of text or any other element.